Asia Pacific Dental Centre
According to our open methodology, this clinic scored 46.9/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #15 of 17 ranked clinics · Last checked: 6 September 2026
Positions by Rating Profile
- Overall Transparency & Trust#1546.9/100
- Best for Expats#1543.3/100
- Best for Dental Implants#1543/100
- Best for Emergency Dental Care#1247.5/100
- Best Price Transparency#1631.4/100
- Best English-speaking Clinics#1546/100
- Best for Families / Children#950.3/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
One of ten Asia Pacific Dental Centre branches island-wide, at Royal Square Medical Centre near Novena; publishes CHAS/Merdeka/Pioneer/Medisave scheme accreditation and a dental-sleep-medicine service line.
Strengths
- Information Transparency: 16 of 20 points.
Weaknesses
- Price Transparency: 0 of 3 verifiable points (missing: prices or price ranges published)
- AI & Search Visibility: 1.5 of 6.5 verifiable points (missing: mentioned for: best dentist Singapore; mentioned for: English speaking dentist Singapore; mentioned for: dental implants Singapore; mentioned for: emergency dentist Singapore; mentioned for: Singapore dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Dr Smita Ashok, Dr Andrew Tan, Dr Samuel Wong Wen Jun, Dr Michelle Cham Yee Wei named group-wide (not branch-attributed on the homepage). [s1] | 3/3 |
| ✗ | Dentist specializations listed [s1] | 0/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details The group's own /locations page publishes a direct line for the Novena branch (+65 9751 3136) with a branch e-mail address and a map deep link. [s2] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [s1] | 0/3 |
| ? | Cleaning price listed | 0/2 |
| ? | Filling price listed | 0/2 |
| ? | Crown price listed | 0/2 |
| ? | Implant price listed | 0/2 |
| ? | Consultation price listed | 0/2 |
| ? | X-ray / imaging price listed | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Star histogram read live on 2026-09-06 from the place page: 58 five-star, 0 four-star, 0 three-star, 0 two-star, 2 one-star. The buckets sum to 60, matching the 60 in the place-page header exactly, and the weighted mean 4.867 reproduces the published 4.9. [gmpI5] | 5/6 |
| ◐ | Google review volume Read live on 2026-09-06 from the place-page header; the star histogram sums to the same figure. [gmpI5] | 1.5/3 |
| ◐ | Review recency The newest review visible is 5 months old, which proves the within-a-year bucket and no better. Sample: the 3 reviews Google Maps renders on the place page in its own relevance order. The Newest sort does not open to the extension, so no fresher slice is available. [gmpI5] | 1.5/3 |
| ✓ | Clinic responds to reviews Two of the three reviews Google renders carry an owner reply. Sample: the 3 reviews Google Maps renders on the place page in its own relevance order. The Newest sort does not open to the extension, so no fresher slice is available. [gmpI5] | 2/2 |
| ✓ | No recurring complaints None of the three reviews Google renders is critical; all three are five-star and describe three different courses of care (a year of obstructive-sleep-apnoea nightguard treatment, a wisdom-tooth extraction, and a second opinion after another clinic). The histogram carries 2 one-star ratings out of 60, 3.3 per cent of the base, which the visible sample cannot reach. Sample: the 3 reviews Google Maps renders on the place page in its own relevance order. The Newest sort does not open to the extension, so no fresher slice is available. [gmpI5] | 2/2 |
| ✓ | No suspicious review patterns The 58/0/0/0/2 shape is bimodal with no middle, but on a 60-review base the expected number of four-star ratings at this set's local rate is well under one, so the empty middle carries no information; the base does hold two genuine one-star ratings. The three visible reviewers hold 3, 1 and 23 reviews, describe three different treatments and post five and six months apart. No manipulation signature. Sample: the 3 reviews Google Maps renders on the place page in its own relevance order. The Newest sort does not open to the extension, so no fresher slice is available. [gmpI5] | 2/2 |
| ? | Active Facebook presence | 0/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ? | Other review platforms | 0/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray Site mentions 3Shape intraoral scanning; on-site x-ray not explicitly stated. | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology "Blue Diamond Implant Centre" named. [s1] | 2/2 |
| ✓ | Orthodontics Braces & clear aligners. [s1] | 2/2 |
| ✓ | Oral surgery Minor oral surgery / wisdom-tooth surgery. [s1] | 2/2 |
| ✓ | Pediatric dentistry Implied by "young patients" language; not a dedicated paediatric page. [s1] | 1.5/1.5 |
| ✓ | Emergency care [s1] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Singapore", "English speaking dentist Singapore", "dental implants Singapore", "emergency dentist Singapore", "Singapore dental clinic for expats".
| ✗ | Mentioned for: best dentist Singapore WebSearch 2026-09-06: not among results for "best dentist Novena" (named results were Thomson Dental Centre, dePacific, Nuffield Dental, Dental Forté, Advanced Dental Specialists, Family Dental Surgery, Greenlife, Smile Makers, Q&M). [sq1] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Singapore WebSearch 2026-09-06: not among results for "English speaking dentist Novena Singapore" (named results were Expat Dental, LQ Dental, Advanced Dental Specialists, DentalWorks, Nuffield Dental Novena). [sq2] | 0/1 |
| ✗ | Mentioned for: dental implants Singapore WebSearch 2026-09-06: not among results for "dental implants Novena Singapore" (named results were The Implant and Oral Surgery Centre, Affordable Smiles Dental, LQ Dental, DentalWorks, Novena Dental Aesthetic Practice). [sq3] | 0/1 |
| ✗ | Mentioned for: emergency dentist Singapore WebSearch 2026-09-06: not among results for "emergency dentist Novena Singapore" (named results were The Oral Care Centre, Happy Teeth Family Dental, Dental Forté, OMIC Dental Clinic). [sq4] | 0/1 |
| ✗ | Mentioned for: Singapore dental clinic for expats WebSearch 2026-09-06: not among results for "Novena Singapore dental clinic for expats" (named results were Expat Dental and Nuffield Dental Novena). [sq5] | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ? | Google indexing quality | 0/2 |
| ✓ | Dedicated service pages Separate pages for Implants, General Dentistry, Cosmetic Dentistry, Dental Emergency and Dental Sleep Medicine. [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: 22D0009(L) - MOH HCI code (Mode of Service Delivery: L, Permanent Premises), registered as ASIA PACIFIC DENTAL CENTRE (NOVENA) at 101 Irrawaddy Road #13-04 Royal Square Medical Centre, Singapore 329565 (HealthHub Healthcare Directory, the Ministry of Health's public institution register, read in a browser 2026-09-06) (The registered premises address matches the card to the unit number. The group holds at least ten separate MOH premises registrations across Singapore (Bukit Batok, Clementi, East Coast, Jurong, Novena, Orchard, Oxley, Parkway Parade, Tampines and more), each with its own HCI code; this is the Novena branch's. A caution for anyone repeating the lookup: searching the postal code 329565 alone returns the building's other tenants first and can miss this record, so the group name is the reliable query. No UEN is published on the record.) [hh1]
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Samuel Wong Wen Jun [reg1] | — | D26070C — Singapore Dental Council, Full Registration, Practising Certificate valid 01/01/2026–31/12/2027 |
Red Flags
- low Opaque or bait pricing (-2 pts) — No prices or price ranges published (derived from data).
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Price Transparency: Cleaning price listed
- Price Transparency: Filling price listed
- Price Transparency: Crown price listed
- Price Transparency: Implant price listed
- Price Transparency: Consultation price listed
- Price Transparency: X-ray / imaging price listed
- Reputation & Reviews: Active Facebook presence
- Reputation & Reviews: TripAdvisor presence
- Reputation & Reviews: Other review platforms
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- Communication & Service: Pre-visit consultation possible
- Communication & Service: Convenient opening hours
- AI & Search Visibility: Structured data on website
- AI & Search Visibility: Google indexing quality
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.apdc.com.sg/ |
|---|---|
| Google Maps | Map listing |
| Address | 101 Irrawaddy Road, #13-04, Royal Square Medical Centre, Singapore 329565 |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.apdc.com.sg/ | Branch addresses (Novena and others), dentist names, services, accreditation | 2026-09-04 |
| reg1 | https://prs.moh.gov.sg/prs/internet/profSearch/main.action?hpe=SDC … | SDC register entry D26070C; "ASIA PACIFIC DENTAL CENTRE (NOVENA)" at postal 329565 is one of four listed places of practice (a secondary place; the primary is the Tampines branch) | 2026-09-04 |
| s2 | https://apdc.com.sg/locations | Branch-by-branch addresses, direct phone numbers and e-mail for all ten APDC clinics | 2026-09-04 |
| sq1 | search:best dentist Novena | AI/search visibility scout — canonical query | 2026-09-06 |
| sq2 | search:English speaking dentist Novena Singapore | AI/search visibility scout — canonical query | 2026-09-06 |
| sq3 | search:dental implants Novena Singapore | AI/search visibility scout — canonical query | 2026-09-06 |
| sq4 | search:emergency dentist Novena Singapore | AI/search visibility scout — canonical query | 2026-09-06 |
| sq5 | search:Novena Singapore dental clinic for expats | AI/search visibility scout — canonical query | 2026-09-06 |
| gmpI5 | https://www.google.com/maps/place/Asia+Pacific+Dental+Centre+(Noven… | Live Google Maps place page read in a browser: rating, review count, star histogram, review dates, owner replies, listing website, phone, address and pin coordinates | 2026-09-06 |
| hh1 | https://eservices.healthhub.sg/public/directory | MOH HealthHub Healthcare Directory, searched for ASIA PACIFIC DENTAL CENTRE: the group's registered premises across Singapore, including the Novena branch record with its HCI code and hours | 2026-09-06 |
Change History
| Date | Change |
|---|---|
| 2026-09-06 | Combined browser pass (agent I-5): the Google Maps branch place page was opened in a real browser and read for the full Google reputation block and the pin, and the branch's MOH operating licence was read from the HealthHub Healthcare Directory. |
| 2026-09-04 | Adversarial verification pass 2026-09-04: the group's /locations page was opened and publishes a branch-direct phone number, refuting "group contact only"; the SDC citation was corrected — D26070C has four places of practice, not one, and Novena is a secondary place. |
| 2026-09-04 | Initial data collection for the Singapore Dental Transparency & Trust Index (Novena): verified via apdc.com.sg and the Singapore Dental Council register. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.